Articles and News

Marketing for Health

marketingquoteLet’s face it, practitioners in our field tend to be terrible at marketing. This is partly a personality thing; many of us are drawn into this field precisely because we are much better with people than we are with numbers and technology. Right-brained, creative and empathic, these traits seem to be the antithesis to sitting behind a computer right?

While the idea of marketing may sound scary, it is important, so you need to find a way to do it that works for you and allows you to be comfortable.
What everyone is talking about in the marketing world is ‘content marketing’, meaning that, rather than relying on the old traditional ways of getting your message out there (TV commercials, magazine ads, billboards, etc.), you advertise by giving people valuable information that they are looking for. Once they realize that you have the info they want, and are willing to give it to them for free, you have established a relationship. How do you do this? Again, play to your strengths. Are you a writer? Compose some articles about why muscle testing works, or your favourite supplements, or the best exercise program ever for buns of steel. Are you comfortable in the spotlight? Get a friend to turn the camera on you and set up your YouTube page vlog. Don’t be afraid to give this kind of information away. Once you have solved a problem for someone you inspire confidence in them that you could do it again. They will turn to you the next time they have a question that needs answering. Maybe they will never book an appointment with you themselves, but when they get into a conversation with someone about their health problems, or back pain or recent diagnosis, they will rememarketingbabymber that they learned a lot from you and will pass your name along.
This kind of marketing is going to work for you because it fits with your values.
1) It’s authentic, meaning that you are only going to provide information that you believe to be true, that you can get excited about, and that people are looking for.
2) It’s about them, not about you. For this to work, you are identifying a problem that your target group has (eg.Natural Health Practitioners tend to need help with marketing and establishing an online presence), and giving them some solutions to that problem. This is probably why you got into this field in the first place: to help people.

Do you have any challenges as a Health Practitioner that you would like to see addressed here? Any success stories that you would like to share? Let us know!
Be Amazing,
Alexis Costello

Upcoming Classes!

The next GEMS specialized kinesiology class is scheduled for Saturday and Sunday May 24 & 25, 2014 at Happily Holistic in Kelowna, BC.  There will be an instructor’s course to follow on Monday, May 26th, 2014.

Prerequisites for GEMS: Touch for Health Level Four or equivalent entry level Specialized Kinesiology.

Prerequisites for Instructor’s Class: TFH Instructor Training Workshop, or Instructor credential in another branch of SK including SIPS, Brain Formatting, Brain Integration, LEAP, or any other program where a bridging class would be useful for your advanced students.

Please call Happily Holistic Natural Health and Wellness at 250-491-7559 or email office@happilyholistic.ca to register or if you have any questions.

Happily Holistic

A place where knowledge and care come togetherHH logo

The vision is to create a space where our amazing team of health practitioners can help make your goals a reality. This happens on a few different levels;
First: a space where people can book sessions to improve their health. We offer a variety of Services including specialized kinesiology, BodyTalk, Bach Flower Remedies, holistic nutrition and massage. Every session is unique because every person is unique.

Second: a place where those who are dealing with chronic illness can be cared for in a stress-free environment, receiving sessions and help from our team daily along the way. This would often include a specific and personalized diet and time in the beautiful grounds and gardens for exercise and meditation. This get-away would be appropriate for someone recovering from sickness, wanting to lose weight, wanting to quit smoking, etc. The rooms would be suitable for those dealing with allergies or sensitive immune systems. When possible, food is prepared using ingredients from the garden, grown organically and with much love and laughter. And yes, even though we are geared towards health, we strongly believe in good quality coffee and chocolate!

Third: an environment geared towards learning. You know the old saying; “give a man some fish oil and he’s healthy for a day, teach a man about fish oil and he’s healthy for life!” We offer certificate courses and workshops in a variety of modalities taught by members of our amazing team and by guests from other areas. To find out what courses are currently scheduled look at the Happy News page. If you are interested in a course that you do not see on the schedule, please contact us to see if it can be arranged. Students would have the option of staying on-site making use of the healthy environment, library, nutritious food, grounds and companionship of fellow students to get the most out of the class information.

For more information visit www.happilyholistic.ca

Putting it together in a New Way

By Alexis Costello

It started out as a joke in our Touch for Health classes.  Whenever someone would ask about using muscle testing to find winning lottery numbers, change a partner’s bad habits, or lose 10lbs before the weekend, we would smile and say “we teach that in Level Five”.  Of course, everyone knew that the TFH curriculum is four levels, and as they would come back for more classes, suggestions as to the kinds of things we could teach in a Level Five class grew and grew.

Shortly after each Level Four class, I would get emails from our students with requests that I teach a class that would help them get started with their actual business.  Many felt lost; after completing the levels, they knew they had wonderful tools that could help people feel better, but didn’t know what tool to use when.

GEMS stands for Goal, Element, Mode, Stack.  It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently.  It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella.  It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice –  in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc.  These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information.  None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

After teaching the inaugural GEMS class at the beginning of December, I am more convinced than ever that this is what our students are looking for.  The feedback has been really positive.  Here’s what some of the students had to say:

“Thank you to Alexis and Holly for their brilliant interpretation and application of this course. It has given me an amazing tool to help me “put it all together” and apply this to my Touch for Health sessions.  I have benefited from this course and appreciate the dedication that Happily Holistic acquires to continue to offer education to assist all the practitioners that strive to be more fluid with their craft.” H.H. – Kelowna

“GEMS is the missing page from the Touch for Health manual that I have been searching for!” J.A. – West Kelowna

“Thank you for the flow sheet.  I’ve been using TFH this week and loving the method you taught us!” T.L – Penticton

The GEMS class will be running again in June with an Instructors course to follow.  Come join us at Happily Holistic!