GEMS in Costa Rica and Online with Alexis Costello

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Each day can also be experienced as a separate class; GEMS Flow and GEMS Business. If you are only interested in attending one day, please let your Instructor know when you register.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

GEMS in USA (Eugene, OR), with Alexis Costello

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Each day can also be experienced as a separate class; GEMS Flow and GEMS Business. If you are only interested in attending one day, please let your Instructor know when you register.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

GEMS Flow and Business in Charlottesville, VA, with Alexis Costello

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Each day can also be experienced as a separate class; GEMS Flow and GEMS Business. If you are only interested in attending one day, please let your Instructor know when you register.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

GEMS in the USA with Instructor Alexis Costello, following the TFH Conference

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Each day can also be experienced as a separate class; GEMS Flow and GEMS Business. If you are only interested in attending one day, please let your Instructor know when you register.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

GEMS in Ireland with Instructor Alexis Costello

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Each day can also be experienced as a separate class; GEMS Flow and GEMS Business. If you are only interested in attending one day, please let your Instructor know when you register.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

Don’t be pitchy. Tips for good presentations.

You are sitting in a room full of your peers, listening to a speaker present. They are funny and engaging and you are really enjoying the whole thing. And then… like a chill draft blowing through the room, the whole energy changes. The presenter is staring straight ahead, the smile is forced, they start rattling off numbers and you are told that the first 10 of you to sign up can bring a guest for free! Yes, they have launched The Pitch.

We are told that we need to pitch at the end of the presentation. It’s when you make your ‘ask’; for more clients, more sales, students for your next workshop, whatever. There are a ton of courses out there that are supposed to train you how to pitch effectively. But here’s what gets me – everyone is using these techniques now. The whole thing where the presenter writes some ludicrous number on a whiteboard, saying that her coaching sessions are normally $10,000 (or whatever number), then telling you there is a reduced price and then offering some number a small fraction of the original to the first group of people to sign up tonight. Yes, I know that, due to cognitive bias we tend to accept the first number we are shown as the true one and compare all the other numbers to it. But because we have all seen this particular trick so many times before, I’m not going to be impressed that you have reduced your price from $10,000 to $1500 if I sign up right now; personally I am much more likely to be vaguely annoyed that it took you 10 minutes to tell me that your rate is $1500.

So here’s the thing; unless you have some new technique that involves physical and mental gymnastics the likes of which we have never seen before, it is unlikely that many people are going to be sucked in to your pitch. If you want to try something revolutionary, why not simply leave the pitch out entirely?

I’m a big believer in the ‘soft sell’. If you’ve been speaking to a group of people for 30-40 minutes, they have a pretty good idea already of who you are, what you do and whether or not they want to do business with you. Do you really need to spend 5-10 minutes, the last bit of time you have with your audience, potentially alienating them? There is nothing wrong with an ‘ask’ – after all, that’s why you are there, but remember that the same rules that apply to good presentations apply here as well.

  • Keep it relevant. Remember who you are speaking to and what their particular needs are. Are these business people looking for stress management? Massage therapists looking for continuing education credits? Concerned parents with children struggling in school? What do you have to offer each of these groups?
  • Keep it short. Enough said.
  • Be genuine. Don’t turn into a smarmy salesperson, keep the same tone and integrity that you have displayed throughout your talk.

Sorry for the rant, but these are things we can all improve on to be more effective in getting the word out about Specialized Kinesiology and what it can do.

Do you have any tips for great presentations? Any pet peeves about ‘pitching’? Share them here.

We’re all in this together!

Alexis

GEMS Business Online with Alexis Costello

GEMS Business is designed to help holistic practitioners set up the business of their dreams! It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.
A few of the topics covered in class:
–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

The class includes a one-on-one consultation a month or so after the class to help the student continue moving forward with their goals and objectives and meet any new challenges.

Note: The online classes are set up to accommodate people who do not have a GEMS Instructor in their area or cannot make it to classes. I am happy to refer you to an Instructor near you if it is possible for you to attend a class in person!

Coming through clearly in a noisy world – Marketing and branding with Alexis Costello

(This is the Conference Journal paper for the International Association of Specialized Kinesiology conference in Bergamo, Italy, April 2017. For more information about the conference or to register, visit www.connectingkinesiology.com)

 

Historically, health practitioners of all sorts have been keepers and sources of information. We go to school, study the body, read the books, learn through experience, and then, clients (patients) come to us with their questions. It has worked this way for many years. But in an information age – when anyone can Google anything and people are used to receiving unlimited quantities of information for free at the click of a button – how do we attract clients and students and set ourselves apart?

This is why we need to investigate the concepts of marketing and personal branding more closely. When you think of the word ‘marketing’ you may have an idea of television commercials, tacky billboards, or an irritating jingle that you can’t get out of your head, but this isn’t the approach that we are going for. Marketing can mean putting quality content out into the world that helps people who are aligned with our energy and goals find us.

It’s that simple.

People are no longer coming to practitioners in order to find out what vitamins will help their symptoms – they can do that online. They come to you to experience your personal energy and story. Who you are (not just which courses you have taken or schools you have attended), really matters.

This is a huge topic and many books have been written on the subject. Unfortunately, we only have a few minutes together in Bergamo, so we need to stay focused and I will keep this very short! We will discuss:

  • Why ‘Marketing’ is not distasteful for holistic practitioners, but a necessary part of our business world
  • How a personal brand is an easy and fun way to market your business with full integrity
  • Why it is important to understand your Core Values in business. We will do a little exercise together to help determine these values, which then form the base of your marketing strategy

In a world that has become increasingly noisy it is important to be clear in your message. An understanding of the points above means that your website, your articles, your social media, and your one-on-one interactions with people, all sing the same message so your clients and students know exactly who you are and what you stand for.

This is going to be fun!

 

To find out more about me or get in touch, visit www.alexiscostello.com or www.gemskinesiology.com

Follow me @healthylexi

SK Storytelling

Two weeks ago we were at the large market in San Isidro where we do the majority of our grocery shopping for the week. This is not a tourist market and most of the gringos are conspicuously huddled in one corner eating vegan burritos. I was at the meat counter – chatting in my broken Spanish with the muchacho who calls me over every week promising to cut me the best steaks – when I turned around to see my husband chatting in English with an American woman and her daughter. When I finished at the counter I introduced myself. She asked what I do, and I told her I work with Specialized Kinesiology. Let’s face it; that usually requires more explanation. A lot more. I had my whole elevator speech ready to rock when she broke into a huge smile and said “Oh how wonderful!” I had to admit that’s not the reaction I usually get to that statement. And she replied, “that’s because most people don’t have any idea what it is!” and she told me her story.

We are hard-wired to respond to stories. For so much of human history it was our primary way of transmitting information, of explaining our background and how the world worked and why things are the way they are. And while I can’t divulge someone else’s story here without permission, it made me think that I would like to hear more people’s SK stories. For those of you in this field, what brought you here? For those who are clients, what prompted the call and what changes have you seen?

Last month I ran a contest asking people for testimonials and I got a few stories from people that were truly sweet and humbling. It’s one thing to know this work is amazing, it’s another thing completely to read words like,

“After one treatment, I could finally lift my arm, which I hadn’t done for months,”

“I’ve drastically reduced my insulin requirement,” or

“The blockage is now totally cleared.”

Just from these short sentences, you get a glimpse into someone’s life, their story and their journey, and that’s much more powerful than me reading off a list of benefits!

I am in the process of creating an international online Specialized Kinesiology magazine right now and I would love for part of it to be about sharing SK stories. So, if you have a story about your experiences in this realm, please post them here. Some of them will end up in future issues!

And we all lived happily ever after.

Alexis Costello

 

GEMS Flow and Business in USA with Instructor Alexis Costello

Following the TFH Conference in Salt Lake City Utah! You can also attend Alexis’ presentation and workshop at the Conference – click here for details.

GEMS stands for Goal, Element, Mode, Stack. It offers an easy-to-follow flow chart that allows a student or practitioner to easily figure out where the priority stressors for an individual are and what balancing technique will work to resolve these efficiently. It is based on information from the TFH synthesis and is designed to allow a practitioner to flow easily from one modality to another, incorporating the entire body of knowledge available to the individual.

The aim of this class is to teach a system that will allow the student to use everything they know in the Specialized Kinesiology realm thus far and bring in additional aspects as they are learned, so that all information falls under the GEMS umbrella. It offers help and advice in areas such as: how to set up your office and attract clients, walking you through a typical session, taking money and rebooking, marketing and networking, practitioner ethics and scope of practice – in short, all the areas where practitioners feel stress about setting up their professional practice.

This can also be used as a bridging class for those interested in taking more in-depth Specialized Kinesiology classes, such as SIPS, LEAP, Brain Integration, etc. These classes assume that a student has knowledge of how to use finger-modes and scan sheets, work from an indicator muscle and properly stack information. None of these techniques are part of the TFH curriculum however, so often students are left feeling overwhelmed when they arrive in the classroom and instructors are left spending large amounts of class time explaining techniques that are not really part of their modality.

Day One Morning:

Introductions and finding out what areas are of highest concern to the group.

–        Review of goal setting and the difference between personal and ‘body agendas’

–        Review of 5-element theory and additional aspects

–        Teaching basic finger moding as a way of categorizing and inputting stress. History of finger and hand modes

–        Teaching stacking with hips and jaw. History of stacking and why it works

–        Introduction to the flowchart and scan sheets and how to use them.

Day One Afternoon:

–        Answering any questions about scan sheets and demonstration

–        Working in groups to practice the GEMS balance

–        How to use this to incorporate other modalities

–        Discussion of common business problems for health practitioners

–        Room set up, office set up and how to write a business plan (as much as time allows)

Day Two Morning:

–        Choosing a business name and generating marketing materials

–        Website considerations and creating a successful one

–        Money questions and legalities

–        Setting yourself apart from others in your field – personal questions to help create vision for your business

Day Two Afternoon:

–        Face-to-face networking and social media; going through social media sites such as Facebook and Twitter and how to use them to promote yourself and build relationships

–        Practitioner ethics

–        Practice going through a client session beginning to end using GEMS balance, client forms, taking money, rebooking, etc.

–        Answering any questions and making sure all group objectives have been covered

How to Lose Friends and Alienate People with Social Media

It is shocking how bad people can be at social media. I recently wrote a bit about social media here and how to use it as a natural health practitioner, but this is different – this is more of a rant. I don’t claim to be a guru or a professional marketer, but there are a few things that drive me nuts with social media and since I want us to be friends (at least on Facebook), I want to share one of them with you.

Think about the name of the medium: social media. It means to be social, to share and be friendly. If you were at a dinner party and constantly kept shouting out, “I use _________ everyday to stay fit!” “_________ is the best product for weight loss!” “Ask me how you can make money from your computer with ________!”, how long would it be before you were left alone in a corner with no-one to talk to? Would you ever be invited back?

Because we can’t always see the people we are reaching with social media, it is easy to forget that they are actual people who want to be treated as such. No-one wants to feel like they are being shouted at or talked down to. They want to be heard. People use social media to check out a company or practitioner sometimes – to get a feel for who you are and what you stand for. If you want to be known as someone personable and empathetic then that needs to come across in your posts, tweets, blog, etc.

Yes it is OK to use social media to promote your business, but you want to do this in the same way that you would face to face; with an open dialog, responding to questions, asking your own and offering opinions and information. You can branch out from your own business and promote fun local events or businesses that would be of interest to your followers, or even just share something that makes you think or makes you laugh.

This is what friends do.

We’re all in this together.

Alexis

Thoughts? Comments? Questions? Leave them below!

 

Marketing for Health

marketingquoteLet’s face it, practitioners in our field tend to be terrible at marketing. This is partly a personality thing; many of us are drawn into this field precisely because we are much better with people than we are with numbers and technology. Right-brained, creative and empathic, these traits seem to be the antithesis to sitting behind a computer right?

While the idea of marketing may sound scary, it is important, so you need to find a way to do it that works for you and allows you to be comfortable.
What everyone is talking about in the marketing world is ‘content marketing’, meaning that, rather than relying on the old traditional ways of getting your message out there (TV commercials, magazine ads, billboards, etc.), you advertise by giving people valuable information that they are looking for. Once they realize that you have the info they want, and are willing to give it to them for free, you have established a relationship. How do you do this? Again, play to your strengths. Are you a writer? Compose some articles about why muscle testing works, or your favourite supplements, or the best exercise program ever for buns of steel. Are you comfortable in the spotlight? Get a friend to turn the camera on you and set up your YouTube page vlog. Don’t be afraid to give this kind of information away. Once you have solved a problem for someone you inspire confidence in them that you could do it again. They will turn to you the next time they have a question that needs answering. Maybe they will never book an appointment with you themselves, but when they get into a conversation with someone about their health problems, or back pain or recent diagnosis, they will rememarketingbabymber that they learned a lot from you and will pass your name along.
This kind of marketing is going to work for you because it fits with your values.
1) It’s authentic, meaning that you are only going to provide information that you believe to be true, that you can get excited about, and that people are looking for.
2) It’s about them, not about you. For this to work, you are identifying a problem that your target group has (eg.Natural Health Practitioners tend to need help with marketing and establishing an online presence), and giving them some solutions to that problem. This is probably why you got into this field in the first place: to help people.

Do you have any challenges as a Health Practitioner that you would like to see addressed here? Any success stories that you would like to share? Let us know!
Be Amazing,
Alexis Costello