KinesioGeek Magazine: Updated Media Kit!

We are entering year three for KinesioGeek Magazine! The magazine serves several different purposes; it connects us as practitioners in a small industry, brings new information and research to our attention, and showcases products and events that are of interest. If you’ve never considered advertising your products, classes, conferences, etc. before, this might be the time! Get your message out in front of people who are as passionate and invested in Specialized Kinesiology as you.

We are building a strong presence in the world and we’re all in this together!

Click here to download: KinesioGeek Magazine Media Kit

KinesioGeek Merch – for People Like You

Smart SWAG for people like you.

This is something I have been working on for awhile and I’m ready to share with you now. I have designed and purchased Kinesiology-celebrating gear for myself in the past and people at conferences always ask me where I manage to find it. I began to think it would be great to have a few items that people could order: shirts that start conversations about who we are and what we do, or that actually help to balance you as you wear them. Colours that support elemental flow within the body and cuts that are flattering (read: not huge boxy white shirts with a logo in the center that you would never consider wearing out in public).

NeuroLymphatic Shirt

This is a preliminary catalog with a few items included in order to see whether or not this is in the best interests of my tribe. In the future, this is going to have it’s own website so that it is easy to select the items you can’t live without, pay for them securely and have them delivered. Consider this a trial run as I determine interest! And if you live in the Okanagan or are attending the Touch for Health Kinesiology Association (TFHKA) conference in Malibu in July, I’ll deliver your stuff personally with a hug.

So let me know what you think. What you like, what you don’t and what you wish was included. I’m looking forward to hearing from you!

KinesioGeek catalog

We’re all in this together,

Alexis

Coming through clearly in a noisy world – Marketing and branding with Alexis Costello

(This is the Conference Journal paper for the International Association of Specialized Kinesiology conference in Bergamo, Italy, April 2017. For more information about the conference or to register, visit www.connectingkinesiology.com)

 

Historically, health practitioners of all sorts have been keepers and sources of information. We go to school, study the body, read the books, learn through experience, and then, clients (patients) come to us with their questions. It has worked this way for many years. But in an information age – when anyone can Google anything and people are used to receiving unlimited quantities of information for free at the click of a button – how do we attract clients and students and set ourselves apart?

This is why we need to investigate the concepts of marketing and personal branding more closely. When you think of the word ‘marketing’ you may have an idea of television commercials, tacky billboards, or an irritating jingle that you can’t get out of your head, but this isn’t the approach that we are going for. Marketing can mean putting quality content out into the world that helps people who are aligned with our energy and goals find us.

It’s that simple.

People are no longer coming to practitioners in order to find out what vitamins will help their symptoms – they can do that online. They come to you to experience your personal energy and story. Who you are (not just which courses you have taken or schools you have attended), really matters.

This is a huge topic and many books have been written on the subject. Unfortunately, we only have a few minutes together in Bergamo, so we need to stay focused and I will keep this very short! We will discuss:

  • Why ‘Marketing’ is not distasteful for holistic practitioners, but a necessary part of our business world
  • How a personal brand is an easy and fun way to market your business with full integrity
  • Why it is important to understand your Core Values in business. We will do a little exercise together to help determine these values, which then form the base of your marketing strategy

In a world that has become increasingly noisy it is important to be clear in your message. An understanding of the points above means that your website, your articles, your social media, and your one-on-one interactions with people, all sing the same message so your clients and students know exactly who you are and what you stand for.

This is going to be fun!

 

To find out more about me or get in touch, visit www.alexiscostello.com or www.gemskinesiology.com

Follow me @healthylexi

Selling your Natural Health Business – 3 Things I’ve Learned

Selling your business is hard. It’s hard to place a monetary value on something that you have been pouring your blood sweat and tears into for years. You have to relinquish control to someone new, and yet you want to find the absolute best person for the job since the future happiness of your clients and staff that you love is involved. Because of the nature of our industry, so much of the value of your business is wrapped up in your own skills as a professional that you might wonder how to go about selling it at all. Here are a few things that I have learned from this process that might help.

1)   Make sure that there really is a business outside of you. What I mean by this is that you need to have income making potential even if you are not personally seeing clients, whether this is from retail product, other practitioners, class sponsorship, etc.

2)   Look at the effectiveness of your branding. Is your business name well known? Does it have a good reputation? Brand recognition is one of the major reasons why someone would choose to buy your business rather than start from scratch. It takes time to get your business name “out there’, especially if you are working with a small or non-existent advertising budget. If you think that you might want to sell your business a year from now, taking steps over this next year to get your name out will serve you well. We go to health shows all over the country and I am shocked by how many people see my business card and logo and say; “I’ve heard of you”.

3)   Create some separation between yourself and your business. I had an interview with a potential buyer last week who asked me, “If you could go back in time and change anything about starting your business, what would you do?” My answer was that I would set up my accounting better (not my strong suit and still a mess, but much much better than it was when I started!). But after I thought about it for a moment, I realized that part of the problem (even with the accounting) was that the lines between what belongs to me personally and what belongs to the business are so blurry. Just cleaning out my stock room took forever as I realized how much of my personal paperwork and documents had migrated into the space over the years. Start creating an inventory of the equipment, furniture, books, products etc that are associated with your business and figure out who they really belong to – you or the business.

 

I know there are plenty of websites and books out there to help you with the actual selling of your business, but I have had trouble finding info that is specific to the kinds of challenges we face in this industry. Do you have an exit plan for your business? Or, like so many of us, will you see clients until you physically can’t anymore?

I’m looking forward to hearing from you – we’re all in this together!

Alexis