What is an Avatar? Basically, what you are doing here is helping yourself define very clearly the ideal client – the person that you want to reach out to and work with. Spending a little time on this allows you to be precise in the way that you are marketing and invest your time and […]
Tag: content marketing
KinesioGeek Merch – for People Like You
Smart SWAG for people like you. This is something I have been working on for awhile and I’m ready to share with you now. I have designed and purchased Kinesiology-celebrating gear for myself in the past and people at conferences always ask me where I manage to find it. I began to think it would […]
Announcing our Specialized Kinesiology Magazine!
I’m so excited about my new project! I am publishing a new journal called Specialized Kinesiology Magazine (not the most inspired title, but highly searchable!) online. This international journal is designed for specialized/applied/energetic kinesiology practitioners and students from around the world. It’s a place to share ideas, new techniques and products, upcoming events, courses, videos, […]
Navigating Social Media for your Natural Health Business
Social media and business guru Nikki Csek of Csek Creative and Kelowna Now spoke to Kelowna Women in Business in April to help us all become better communicators in the crazy world of social networking sites. I may be one of the world’s worst note-takers, so this is nowhere near everything that she talked […]
Marketing for Health
Let’s face it, practitioners in our field tend to be terrible at marketing. This is partly a personality thing; many of us are drawn into this field precisely because we are much better with people than we are with numbers and technology. Right-brained, creative and empathic, these traits seem to be the antithesis to sitting […]