KinesioGeek Magazine: Updated Media Kit!

We are entering year three for KinesioGeek Magazine! The magazine serves several different purposes; it connects us as practitioners in a small industry, brings new information and research to our attention, and showcases products and events that are of interest. If you’ve never considered advertising your products, classes, conferences, etc. before, this might be the time! Get your message out in front of people who are as passionate and invested in Specialized Kinesiology as you.

We are building a strong presence in the world and we’re all in this together!

Click here to download: KinesioGeek Magazine Media Kit

KinesioGeek Merch – for People Like You

Smart SWAG for people like you.

This is something I have been working on for awhile and I’m ready to share with you now. I have designed and purchased Kinesiology-celebrating gear for myself in the past and people at conferences always ask me where I manage to find it. I began to think it would be great to have a few items that people could order: shirts that start conversations about who we are and what we do, or that actually help to balance you as you wear them. Colours that support elemental flow within the body and cuts that are flattering (read: not huge boxy white shirts with a logo in the center that you would never consider wearing out in public).

NeuroLymphatic Shirt

This is a preliminary catalog with a few items included in order to see whether or not this is in the best interests of my tribe. In the future, this is going to have it’s own website so that it is easy to select the items you can’t live without, pay for them securely and have them delivered. Consider this a trial run as I determine interest! And if you live in the Okanagan or are attending the Touch for Health Kinesiology Association (TFHKA) conference in Malibu in July, I’ll deliver your stuff personally with a hug.

So let me know what you think. What you like, what you don’t and what you wish was included. I’m looking forward to hearing from you!

KinesioGeek catalog

We’re all in this together,

Alexis

The formula for good Open Days or Demo Days in your Specialized Kinesiology clinic or school.

“I’m the kind of person who notices everything,” says Tania O’Neill McGowen, director of O’Neill Kinesiology Collage in Perth Australia. We are chatting on Skype, spanning a 14 hour time gap, in order to discus marketing, kinesiology and the future of our field.

Most of this interview can be found in the second issue of Specialized Kinesiology Magazine, which will be available January 2017, (how’s that for building anticipation of a product?), but today, I want to share Tania’s formula for successful Open or Demo days.

Many of us are taught that a kinesiology demonstration is the easiest way to attract new students and clients. After all, it’s hard to see what SK can do and not be impressed! Back to what Tania says about ‘noticing everything’; “I notice what works and what doesn’t work. We used to do Open Days at the school, as I think many do, but they were lacking the “Wow!” I wanted a better format. I sat with it for almost two years to come up with something better that really works.”

This format seems very simple, but has proven to be extremely effective for the Collage.

 

–       Start with a 15 minute talk discussing ‘What is Kinesiology?’ using overheads, showing that this is real science and featuring the integration of Eastern medicine.

–       45 minute Demo in front of the group, working with someone in the audience experiencing physical pain. A demo working with pain provides the most noticeable change for the audience and is most impressive.

–       30-45 minute discussion of their training program and what is involved.

–       Free 30 minute mini-session with one of the advanced students.

 

Why is this so effective? With this set up, the audience will listen to you explain what it is that you are doing, see how well it works on someone else, hear how they could learn this too and then experience it for themselves. Tania emphasizes that it is important the demo days be free. “Most people will not pay you for something they know nothing about. Having events where they can come along that don’t cost them anything is important. When they attend, most people will go ‘Oh wow!’”

For more of our conversation including the importance of advertising, how to work with a business coach, and why, “if you’re not using Facebook to promote your kinesiology, you’re crazy!” wait for the January issue of Specialized Kinesiology Magazine.

We’re all in this together!

Alexis

Announcing our Specialized Kinesiology Magazine!

I’m so excited about my new project! I am publishing a new journal called Specialized Kinesiology Magazine (not the most inspired title, but highly searchable!) online. This international journal is designed for specialized/applied/energetic kinesiology practitioners and students from around the world. It’s a place to share ideas, new techniques and products, upcoming events, courses, videos, etc.

This magazine is free to national associations of specialized kinesiology to distribute to their members, either through on-demand printing, or by sharing the link so that everyone can read it online. This gives Associations a product they can share with members (increasing their value in Member’s eyes) and provides a beautiful medium to get valuable information out to SK practitioners around the world. Our funding comes from advertising.

Each issue will contain a Classified Ad section with free basic listings for classes (a link to the Association’s class listing page) and conferences. Please check the attached Media Kit for more information about these free listings and also how to purchase ad space in order to promote your conference, products, events, etc. to a large and targeted market.

By mid-October you will be receiving your link to the first issue, which we are calling ‘The Happy Issue’ since it’s pretty exciting to get a project like this off the ground!

Every issue will feature certain columns, offering interviews with the movers and shakers of the SK world, ways of growing your holistic business, upcoming conferences and highlights of past ones, new nutritional information, a deeper understanding of various modalities and much more!

 

Here are a few things you can look forward to in The Happy Issue:

–       An in depth interview with Sylvia Marina (Australia) describing her work in transforming DNA memories

–       A closer look at Agape Quest with Denise Cambiotti (Canada)

–       How to create a steady client base and keep your clients happy

–       A deep exploration of 5-element relationships with Sandy Gannon (UK)

–       History of medicine – an Anthropological look at medicinal herbs, with Kathleen Green (Ireland)

–       Listings of upcoming classes and conferences around the world, all in one place!

 

If you have ideas for articles, questions for writers, upcoming classes or conferences, or would like to advertise, please email happy@alexiscostello.com

Deadline for The Happy Issue is October 5th, 2016

 Click here for the Media Kit!sk-magazine-media-kit

SK Storytelling

Two weeks ago we were at the large market in San Isidro where we do the majority of our grocery shopping for the week. This is not a tourist market and most of the gringos are conspicuously huddled in one corner eating vegan burritos. I was at the meat counter – chatting in my broken Spanish with the muchacho who calls me over every week promising to cut me the best steaks – when I turned around to see my husband chatting in English with an American woman and her daughter. When I finished at the counter I introduced myself. She asked what I do, and I told her I work with Specialized Kinesiology. Let’s face it; that usually requires more explanation. A lot more. I had my whole elevator speech ready to rock when she broke into a huge smile and said “Oh how wonderful!” I had to admit that’s not the reaction I usually get to that statement. And she replied, “that’s because most people don’t have any idea what it is!” and she told me her story.

We are hard-wired to respond to stories. For so much of human history it was our primary way of transmitting information, of explaining our background and how the world worked and why things are the way they are. And while I can’t divulge someone else’s story here without permission, it made me think that I would like to hear more people’s SK stories. For those of you in this field, what brought you here? For those who are clients, what prompted the call and what changes have you seen?

Last month I ran a contest asking people for testimonials and I got a few stories from people that were truly sweet and humbling. It’s one thing to know this work is amazing, it’s another thing completely to read words like,

“After one treatment, I could finally lift my arm, which I hadn’t done for months,”

“I’ve drastically reduced my insulin requirement,” or

“The blockage is now totally cleared.”

Just from these short sentences, you get a glimpse into someone’s life, their story and their journey, and that’s much more powerful than me reading off a list of benefits!

I am in the process of creating an international online Specialized Kinesiology magazine right now and I would love for part of it to be about sharing SK stories. So, if you have a story about your experiences in this realm, please post them here. Some of them will end up in future issues!

And we all lived happily ever after.

Alexis Costello