What is an Avatar? Basically, what you are doing here is helping yourself define very clearly the ideal client — the person that you want to reach out to andContinue reading Create your Marketing Avatar
We are entering year three for KinesioGeek Magazine! The magazine serves several different purposes; it connects us as practitioners in a small industry, brings new information and research to ourContinue reading KinesioGeek Magazine: Updated Media Kit!
(This is the Conference Journal paper for the International Association of Specialized Kinesiology conference in Bergamo, Italy, April 2017. For more information about the conference or to register, visit www.connectingkinesiology.com)Continue reading Coming through clearly in a noisy world – Marketing and branding with Alexis Costello
“I’m the kind of person who notices everything,” says Tania O’Neill McGowen, director of O’Neill Kinesiology Collage in Perth Australia. We are chatting on Skype, spanning a 14 hour timeContinue reading The formula for good Open Days or Demo Days in your Specialized Kinesiology clinic or school.
Written for the Touch for Health Association Conference Journal 2016 How confident are you that you are using the right technique at the right time with each person you workContinue reading Creating Focus and Flow with GEMS
Selling your business is hard. It’s hard to place a monetary value on something that you have been pouring your blood sweat and tears into for years. You have toContinue reading Selling your Natural Health Business – 3 Things I’ve Learned
It is shocking how bad people can be at social media. I recently wrote a bit about social media here and how to use it as a natural health practitioner,Continue reading How to Lose Friends and Alienate People with Social Media
Social media and business guru Nikki Csek of Csek Creative and Kelowna Now spoke to Kelowna Women in Business in April to help us all become better communicators inContinue reading Navigating Social Media for your Natural Health Business
Let’s face it, practitioners in our field tend to be terrible at marketing. This is partly a personality thing; many of us are drawn into this field precisely because weContinue reading Marketing for Health